Privacy policy

Introduction

This privacy policy describes how your personal data is collected, used, and shared when you interact with CAINTÉ’s platforms (hereafter “we”, “our”, “us”). It applies to any personal data you provide as a customer or user of our services.

Data Controller

CAINTÉ ApS
Rådhusstræde 15
1466 København K
Denmark
Email: info@cainte.com

We are the data controller for the personal data collected on our platforms.

How We Collect Personal Data

We collect personal data when you use our platforms and provide information directly. Our IT systems also automatically collect technical information, such as:

• Internet browser

• Operating system

• Time of visit

This information is collected through cookies, log files, web beacons, tags, pixels, and similar technologies. For example:

• Cookies: Small data files stored on your device.

• Log files: Track actions on the website and collect data like IP addresses, browser types, and timestamps.

• Web beacons, tags, pixels: Track usage behavior.

What We Collect, Why, and Legal Basis

When you visit our website

• Your ISP name

• Referrer URL

• Browser and OS

• IP address

• Location data

• Files requested

• Data volume transferred

• Pages visited, date, and time

Purpose: Website traffic analysis, marketing strategy evaluation

Legal basis: GDPR Art. 6(1)(a) – Consent via cookie banner

Data is anonymized within 7 days by shortening the IP address.

When you contact us

• Full name

• Email address

• Message content
  

Purpose: To respond to inquiries

Legal basis:

• Art. 6(1)(f) – Legitimate interest for general inquiries

• Art. 6(1)(b) – Contractual obligation for order-related queries

Inquiries are stored for 5 years for customer service improvements unless categorized as job-related or spam-

When you place an order

• Full name

• Company (optional)

• Address, zip, city, country code

• Email and phone number

Purpose: Order processing and delivery

Legal basis: Art. 6(1)(b) – Contract performance

Stored in accordance with bookkeeping laws.

If consent is given, your phone number and email may be used for marketing optimization.

When you sign up for our newsletter

• Full name

• Email

• Country code
  

Purpose: To send newsletters

Legal basis: Art. 6(1)(a) – Consent

You may withdraw consent at any time. Data is deleted after unsubscribing unless another purpose applies.

When you create an account (“My Page”)

• Email and password

• Full name

• Mobile number (for order updates)

• Birthday (for age verification and greetings)

• Payment info (for purchases)

• Billing/shipping address

• Favorite store/category (optional)

Purpose: User account management and access to personalized features

Legal basis: Art. 6(1)(f) – Legitimate interest

Data is deleted when account is deleted.

When you use our app

• Name, email, phone, address

• Birthday (for personalization)

• External login ID (if used)

Purpose: Enable purchases and enhance app experience

Legal basis: Art. 6(1)(b) and Art. 6(1)(f)

Delete the app to stop data use for app-related analytics.

When you register for events or workshops

• Name, email, phone

Purpose: Manage registration and communication

Legal basis: Art. 6(1)(b) or Art. 6(1)(f)

Shared with event partners. Data is deleted when no longer necessary.

When you participate in Live Shopping

• Comments posted

Purpose: Engage users and promote brand

Legal basis: Art. 6(1)(f)

Retention of Data

We store your data only as long as necessary for the purpose it was collected. Different purposes may require different retention periods. Bookkeeping and tax laws may apply.

Cookies remain on your device until you delete them. For third-party storage (e.g., advertising), contact the provider directly.

Your Rights

You have the right to:

• Access your personal data

• Rectify inaccurate data

• Delete your data in certain situations

• Restrict processing

• Port your data to another provider

• Object to certain processing, including marketing

• Withdraw your consent

Contact us at info@cainte.com to exercise your rights. You may need to verify your identity.

You can also lodge a complaint with the Danish Data Protection Agency:

www.datatilsynet.dk

Cookies

We use:

• Necessary cookies

• Functional cookies

• Statistical cookies

• Marketing cookies

You can adjust or withdraw your consent at any time in your browser or via our cookie banner. See our cookie policy for full details.

Analysis and Marketing

We use tracking technologies to analyze usage and target ads across platforms including:

• Google (Ireland / US)

• Facebook & Instagram (Meta, Ireland / US)

• Pinterest (US)

• TikTok (Ireland)

• Snapchat (US)

All third-country providers are subject to Standard Contractual Clauses.

We also collect NPS (Net Promoter Score) feedback to improve our services.

Social Media

We operate public profiles on Facebook, Instagram, YouTube, Pinterest, LinkedIn, TikTok, etc. We are joint data controllers with these platforms for interactions on our profiles

Legal basis: GDPR Art. 6(1)(f). Refer to the platform’s privacy policy for additional details.

Payment and Credit Checks

Payments are handled via third-party providers. We collect only necessary information for processing payments.

Legal basis: GDPR Art. 6(1)(b)

Your data is encrypted and only used to issue refunds where applicable.

Who We Share Data With

We only share your data with:

• Internal staff with relevant responsibilities

• IT service providers

• Marketing and analytics partners

• Social media platforms

• Logistics and shipping companies

• Legal authorities, accountants, and lawyers when required

Policy Updates

We may update this policy to reflect changes in our practices or legal requirements. The latest version is always available on our website.

UNITED STATES PRIVACY RIGHTS

This section applies only to residents of the United States and supplements the information above. Where this section conflicts with another part of this policy, this section governs for United States residents.

Notice at Collection

In the preceding 12 months we have collected the following categories of personal information:

Identifiers - name, postal address, email address, telephone number, account name, IP address, and unique online and device identifiers.
Customer records - billing and shipping address, telephone number, and payment information, which is processed by our payment providers. We do not store full card numbers.
Commercial information - products purchased, viewed, added to cart or returned, and order history.
Internet or network activity - browsing and search history on our site, pages viewed, referring URL, and interaction with our advertising and emails.
Geolocation data - approximate location derived from IP address.
Inferences - preferences and characteristics drawn from the above, used for product recommendations and advertising audiences.

Sources. Directly from you, automatically from your device through cookies, pixels, tags and similar technologies, and from our advertising, analytics and logistics partners.

Purposes. To process and deliver your orders, to provide customer service, to operate, secure and improve our website, to send marketing communications where permitted, to measure and target advertising, and to comply with our legal obligations.

Retention. We retain personal information for as long as necessary for the purposes described above and for the periods required by accounting and tax law. Order and transaction records are retained for five years. Marketing contact data is retained until you unsubscribe.

Sale and Sharing of Personal Information

We do not sell your personal information for money.

However, we do share personal information for cross-context behavioral advertising, which is treated as a sale or share under certain United States state privacy laws. Specifically, we disclose identifiers, internet activity, commercial information and inferences to advertising and analytics platforms including Meta, Google, TikTok, Pinterest and Snap so that we can measure and target our advertising.

We do not knowingly sell or share the personal information of consumers under 16 years of age.

We also disclose personal information for business purposes to our payment processors, logistics and fulfilment providers, IT and hosting providers, customer service platforms, and to legal and financial advisers and public authorities where required by law.

Your Rights

Depending on your state of residence, you may have the right to:

Know and access the personal information we have collected about you, including categories, sources, purposes and recipients.
Delete the personal information we hold about you, subject to legal exceptions.
Correct inaccurate personal information.
Opt out of the sale or sharing of your personal information for targeted advertising.
Limit the use and disclosure of sensitive personal information. We do not use or disclose sensitive personal information for purposes beyond those permitted without the right to limit.
Opt out of profiling in furtherance of decisions producing legal or similarly significant effects. We do not engage in such profiling.
Not be discriminated against for exercising any of these rights. We will not deny you goods or services, charge you a different price, or provide a different level of quality because you exercised a privacy right.
Appeal a decision we make on your request. Residents of Virginia, Colorado, Connecticut, Texas, Oregon, Montana, Delaware, Iowa, Nebraska, New Hampshire, New Jersey, Tennessee, Minnesota, Maryland, Indiana, Kentucky and Rhode Island may appeal by replying to our decision email with the word Appeal. We will respond within 45 days. If we deny your appeal, you may contact your state Attorney General.

How to Exercise Your Rights

You may submit a request in either of the following ways:

Email info@cainte.com with the subject line United States Privacy Request, stating which right you wish to exercise.
Use the Do Not Sell or Share My Personal Information link in the footer of our website to opt out of sale and sharing.

We will verify your identity before acting on a request to know, delete or correct, normally by confirming information associated with your order or account. We will confirm receipt within 10 business days and respond within 45 days, extendable once by a further 45 days where reasonably necessary.

Authorized agents. You may use an authorized agent to submit a request on your behalf. We will require written proof of the agent's authority and may require you to verify your own identity directly.

Global Privacy Control

We recognize and honor opt-out preference signals, including the Global Privacy Control. If you visit our website with GPC enabled, we will treat it as a valid request to opt out of the sale and sharing of personal information for that browser and device.

Notice of Financial Incentive

We offer a rewards programme and discounts for newsletter and SMS subscribers. These are financial incentives connected to the collection of personal information.

What we collect: your name, email address, telephone number where provided, and purchase history.
What you receive: access to rewards, member pricing and subscriber discounts.
How to join and leave: you join by signing up and may withdraw at any time by unsubscribing or contacting us. Withdrawing ends your access to the incentive but has no other effect on your account.
Value of your data: we estimate the value of the personal information collected under these programmes to be reasonably related to the value of the discounts and rewards offered, calculated as the total expense of the programme relative to the number of participants. We do not assign a monetary value to personal information for any other purpose.

California Shine the Light

California residents may request information about our disclosure of personal information to third parties for their direct marketing purposes under California Civil Code Section 1798.83. Send such requests to privacy@cainte.com.

 

Last updated: [06/08/2026]

Contact

If you have any questions about this privacy policy or wish to exercise your rights, contact us at:

info@cainte.com